/ /

Video Marketing Can Add Spice To Your Promotions

Do you have any Try Your Hand With Video Marketing After Reading These Tips videos explaining and demoing your products? If not, you are missing the boat and losing out on customers. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

When making a video to promote a product, include an active link where they can go to purchase it. The link should be in the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.

Make sure you are tracking the results of your individual videos. You can see how many times your video has been viewed and where those views are coming from. You can find out a lot from this data.

Be sure the page the video is on also has an opt-in option for your mailing list. A lot of people will sign up for a newsletter this way.

Have others make your videos for you if you're not comfortable doing it yourself. Try holding a video contest in which you award the best ones with prizes. Whenever you give the winners their reward, inform them that you'll be using their winning video in one of your commercials.

If you hate creating and being in a video, then hire someone to do this for you. Set up a video contest that offers desirable prizes for the best videos. Be sure to tell people that you will be using their videos in your marketing campaign.
image
Your videos should be chock full of information and straight to the point. Online viewers usually have shorter attention spans. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Even if your content is great, it will not help if it is not watched.

Always provide some type of call to action at the end of each video. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. Be assertive, and let them know what they need to do for the best results.

Your videos should be chock full of information and straight to the point. Internet viewers often have a shorter attention span than you think. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. You might have great content, but it won't help you if you lost viewers before the video is over.

Don't make your videos appear like advertisements. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos. You need to provide your audience with quality content such as useful tips, fun facts or answer their questions and demonstrate your products in detail.

To get more videos for your site, try having a contest. The videos can be serious or silly; each type can be effective. User-made videos are a great way for your target audience to interact with one another.

Sign In or Register to comment.